Huntington Angels Network  |  brand identity & website design

In the fall of 2020, I joined Scout, Northeastern University's student-led design studio, as a studio designer. Working alongside five other designers and developers, my team and I rebranded the student-led venture capital organization Huntington Angels Network and created a new marketing website.

Huntington Angels Network's (HAN) goal was to increase their professionalism and credibility through their brand identity. As a student organization connecting with professional investors and ventures, establishing trustworthiness and reliability was incredibly important. To express these values, my Scout team and I created a clean and more minimal design, with pops of bolder colors and color overlays that made the website inviting.

The design strategy below is a snapshot of the various elements that comprised our design. The left side demonstrates the typeface usage and header treatment, while the right features the CTA buttons and a color overlay example.
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We redesigned HAN's logo to make it more modern, and fit with their new visual identity. HAN had a sentimental connection to their existing wing logo, so we cleaned up the illustration, making it more geometric, and paired the wing with the 'Huntington Angels Network' lockup in URW DIN.
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To create the marketing website, my team and I first designed a site map and a set of low-fidelity wireframes, which helped us to organize HAN's content and arrange it in a way that was clear, straightforward, and easy to navigate. 
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Finally, we designed high-fidelity wireframes, incorporating color and visual elements to our low-fidelity wireframes. We intentionally placed the color overlays to draw attention to the content, and add personality to the professional design.
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To view the design system in more detail, click through the brand book below by using the interactive prototype below.
* Simply click on the right or left of each spread to navigate through the book.
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