Urnes Stave Church | brand identity, print & digital design
I was tasked with creating a brand identity for a UNESCO World Heritage site and designing a variety of print and digital materials that brought the new brand to life. For this semester-long project, I decided to focus on Urnes Stave Church, a 12th century wooden church located on the west coast of Norway.
I began by researching the site and developing a brand identity for the church. The icon is a simplified rendering of a carved lion that is part of the church's outside decor. I used the runic typeface Norse for the site name to connect to the church's Viking traditions, and paired it with Lato, a legible sans-serif typeface. The color scheme draws heavily from the natural landscape in which Urnes Stave Church is situated, and includes red from Norway's flag.
I then developed a variety of print, digital, and 3D designs that fit with the new identity, culminating in the summary below. The print materials consisted of a series of three magazine advertisements, a letterhead, an information sheet that highlighted the site's location, an envelope, and a business card. These designs allowed me to incorporate a 5th element — a pattern created from the spiral line in the mark — and I used nested quadrangular forms as background fields that mimicked the architecture of the church. For digital materials I created an app icon and a website homepage, and I designed a van and multi-lingual site signs as 3D materials. The project concluded with the creation of a booklet that included two distinct texts, of which I've included a few spreads, and a list of strategic ideas that could help to further promote the site.
invisible filler text
