ZoomInfo | print, digital & presentation design
I worked as a Graphic Designer on ZoomInfo’s Creative Team beginning in October 2023. During my time at ZoomInfo, I contributed to a brand refresh that established a consistent visual brand identity and created a variety of marketing materials that engaged customers. To produce these assets, I often collaborated with stakeholders across departments to gather relevant information and determine the visual approach that would be most effective for each project.
My responsibilities included creating a variety of documents that promoted ZoomInfo’s brand, products, and processes. Working on case studies, eBooks, datasheets, and infographics allowed me to design illustrations and visuals that brought the company’s product offerings and vision to life. I also had the opportunity to take the lead on the design for the 2023 Sustainability Report, a yearly document that details ZoomInfo’s environmental, social, and governance metrics and initiatives. It was crucial for this document to clearly visualize all data and present the information in a way that was digestible for the public.
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2023 Sustainability Report
Snowflake Case Study
Copilot Two-Pager
Click to view the 2023 Sustainability Report | Snowflake Case Study | ZoomInfo Copilot Two-Pager
I also worked closely with the Demand Generation team to create collections of assets for webinar events, including social media ads, email headers, deck covers, and display ads, that maintained consistent visuals across the various sizes and requirements for each asset.
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Deck Cover
Display Ad
Desktop Email Header
Mobile Email Header
Platform Graphic
Thumbnail Image
Email graphics were another piece of ZoomInfo’s marketing efforts that helped the company reach and connect with customers. I designed templates for each product that could be customized depending on the email’s content, and created headers from scratch to promote events.
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Desktop Email Header — Operations
Mobile Email Header — Operations
Desktop Email Header — Event Promotion
Mobile Email Header — Event Promotion
In addition to marketing materials, I helped to design decks that had a strong impact on customers and analysts alike. This involved making the slides look visually appealing, adding illustrations and graphics when relevant, and ensuring that the information was clearly presented.
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Click to view the ZoomInfo Marketing Deck